An Internet Entrepreneur's Story:
Why My Blog Died, How Wordpress Became The Bane Of My Existence, The Rollercoaster Of My Career, The Future The Industry Holds - And Why This Is Actually Of Great Importance To You...
I hope you’re ready for an adventurous rollercoaster of an article… because that’s what you’re going to get.
In this “treatise”, I’m going to hand-deliver one of the best pieces of “Internet Business” insights I can, as well as engage in some other fun shenanigans that will hopefully entertain you and give you some pretty cool history about the Internet Marketing industry and what I’ve learned through my own career.
It will definitely go against some conventional wisdom. It will not work for many. It will not make sense to others. Some will scoff at me and call me stupid, I’m sure. Regardless, it’s a piece I had to write and a change I had to make… and some people will hopefully tout my brilliance (or something kind of positive)!
Overall, you’ll get a slice of me. And I am delicious, you know.
“David, this is weird.”
“What kind of site is this… and why is this not set up like a blog? What happened to your old Wordpress blog(s) with the… well, slew of articles on it?”
Short version… Indonesia/Turkish hackers. Google hijack. Hours and hours… and lots of money flushed. Down. The. Toilet.
One of the other things that really worked for me was that I was not afraid to speak my mind or reach out to other marketers, just to get to know them and see if we could help each other.
One time I was reading a long, negative diatribe by an old member of the forum, chastising the owner of WarriorPlus (a separate entity from the WarriorForum) for promoting a “deal of the day” type thing… and I just didn’t agree. And even though I didn’t have near the “post count” or the business that the “OP” (original poster) did, I spoke my mind.
A guy named Oz reached out to me and told me to be careful, I might be playing with fire. We laughed about it and became friends and made money together.
Later on, I actually made friends with Michael Lantz, owner of WarriorPlus. The timing couldn’t have been better…
Because at the time, the platform’s sole function was to charge people for products and deliver those products. There was no affiliate function or network, YET. Remember, this was back in 2010.
Mike told me that he was about to roll it out and he asked me if I wanted to test it. I was definitely interested but there was only one problem… there weren’t that many people USING the platform to sell their products, that I could be an affiliate for… or at least not many of the big sellers… YET.
So I made a deal with him that I would convince a few people to use the platform and then I would promote their products to my email list.
You have to understand, back then, this was entirely in Beta… and revolutionary. This idea of a “direct-to-PayPal affiliate marketing network” would change the industry.
(If this concept is confusing you, direct-to-PayPay meant someone could get paid instantly into their Paypal account when a purchase was made, instead of having to wait days, weeks, or months to be paid out. The affiliate component would make it so affiliates would get paid instantly as well. Total game-changer since nobody likes to wait to get their money.)
So I took the idea to a few people and they agreed to use WarriorPlus and have me promote their product as an affiliate. Mike would have to manually turn on my affiliate link for each promotion (which of course would be asinine and wildly inefficient these days) . Again – this was raw!
One of the first people I approached with this idea was a man who is now very well known in the industry, E. Brian Rose.
In a heartbeat, he added his product to WarriorPlus, I promoted it, and we both made thousands. I even remember having a phone call with him where I helped him come up with a badass brand name for his product, Google Red Carpet.
I was sitting on the bed in my newly subletted Brooklyn bedroom, the very first one I had after I had moved out of my Mom’s basement. I remember the conversation like it was yesterday.
Apparently, so does he! I was honored for him to recall this very conversation in his awesome best-selling book, “Millionaire Within: Untold Stories from the Internet Underworld.” Read that book, btw! It truly is an enlightening, entertaining book.
That was the first time I had been mentioned in someone else’s book… and in such a positive way, to boot. It was a tremendous feeling that's hard to explain.
Do you see?
That’s the kind of awesomeness that happens when you hustle and make things happen. I’m still friends with all these guys, 6 years later, and they are all still crushing it online.
Rose even went on to start his own affiliate network, JVZoo.com, which has competed with WarriorPlus, and both have set a very high industry standard for “Direct-to-Paypal” shopping carts and affiliate networks.
Direct-to-Paypal processing for affiliates changed the entire industry… but “adaptive payments” for Paypal did so even more.
And I called it. On my blog!
My hair-pulling adventures in Wordpress…
In 2013, I decided to attempt to capitalize on the lifestyle I had built by creating a new brand, the one you see today, Backpack Businessman.
I spent A LOT of time creating the Backpack Businessman blog…
I went back and forth on the brand. I searched out the right theme. I designed the logo (which you still see today)… I spent many hours making the site what is was…
Which, was not very much at all, to be honest.
I wrote some great blog posts, but I was not consistent with it. I never wanted to be consistent with it.
I set up “virtual properties”… but never focused in on building many of them out.
I changed my brand, but never changed my real money-making focus. Besides continuing to build my newsletter following, I never had a firm plan about what all of this was ever going to do for my bottom line.
Again, this was me learning about business, and fumbling around with it a bit.
Just because you make some money for some years, doesn’t mean you are a business expert or you have conquered the business world (as I naively thought I did just a few years in).
In fact, I remember having been in the business for less than 2 years, making great money, but feeling bored.
I should have been focused on scaling and getting better, OR on doing something that I was really passionate about. Instead, I worked less. At times I had a poor or cocky attitude. It seems I had the wrong mindset for at least a year or 2, even though I made 6-figures.
The hacking… oh, the hacking...
So I had a decision to make.
And that really brings us to right now… and why you’re reading this article...
What’s next for me, you, and for the internet marketing industry?
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